PO Box 7230
Rancho Santa Fe, CA 92067
T (858) 756-4088

CowParade

Digesting The News
March 15 - June 15, 2009
CowParade
ARTIST STEVE MALONEY ON THE "MOOOOOVE"
WITH DIGESTING THE NEWS SCULPTURAL WORK FOR COWPARADE IN LA JOLLA, CALIFORNIA

March 15 - June15

Join us for the CowParade La Jolla charity auction benefiting Rady
Children's Hospital San Diego and The Zoological Society of San Diego. This is your chance to own a one of‐a‐kind work of art featured in the La Jolla exhibition, while supporting two key San Diego nonprofit organizations.

When: Saturday, July 11, 2009, 6 to 9.30PM

Where: Robert Paine Scripps Forum at Scripps Institution of Oceanography
8610 Kennel Way (formerly Discovery Way) La Jolla, CA 92038

California artist Steve Maloney is joining the herd of local artists to be featured in the CowParade in La Jolla, California. The citywide art exhibit, part of the world's largest public art event, will feature Digesting the News. The piece is sponsored by La Jolla Light, a local print and online weekly founded in 1913.

The CowParade project is scheduled to exhibit 40 cow sculptures across La Jolla from March 15 - June 15, 2009. Maloney's Digesting the News is located at the corner of Girard and Wall Street in the heart of La Jolla. The life-sized, fiberglass sculpture, which includes actual news clippings and headlines from La Jolla Light, was a labor of love for Maloney, who calls perusing newspapers and magazines "a highlight of my day - as well as my life."

With signature playfulness, Maloney's work is accented by a trail of cow pies of shredded newsprint. It's all for a good cause, of course: CowParade beneficiaries include Rady Children's Hospital in San Diego and the Zoological Society of San Diego, a not-for-profit organization that operates the San Diego Zoo.



ARTIST STATEMENT
"DIGESTING THE NEWS", LA JOLLA COW PARADE

The news is in the news these days, as venerable newspapers across the country confront the ongoing challenges of the Information Age and declining advertising revenues amid the economic turmoil gripping our land. For me, there's no more fruitful use of time than peruse a newspaper over morning coffee, afternoon iced tea or an evening martini. That goes double or even triple on Sundays, depending upon the sticker price. Why, if it's been an interesting week, I can sometimes make a fat Sunday edition last for days.

And so, Digesting The News, is my bovine-shaped homage to newspapers. Crafted of a fiberglass, life-size cow, La Jolla Light newspaper collage, paints, varnishes, newspaper bundles, twine and a newspaper dispenser,
the all-weather sculptural work will make its debut in the La Jolla Cow Parade running March-June, 2009.

As anyone who has ever pondered a broadsheet knows, there is much within to digest. Plenty to regurgitate, too - for the benefit of spouses, business associates, cocktail party acquaintances, or that face staring back in the mirror that can't seem to get over the news, either. Why, there are times I feel that I need the many stomachs of a cow just to keep the news down.

Though I like my newspapers significant, I tend toward playfulness in my artwork. Digesting the News accomplishes both with equal weight given to hard news and entertainment, including front-page features and crossword puzzles, editorials and movie listings, business updates and the cultural calendar - even fictitious blurbs on yours truly from La Jolla Light.

Of course, not all the news is good news, as the sculpture's trail of cow pies of shredded newsprint attests. Read all about it.

Steve Maloney